RICA's Story

Est. 2012 

Located in beautiful La Jolla, CA, RICA boutique brings you style influenced by the laid back California lifestyle. This includes days by the beach, in the sun, at the desert and most importantly around those you love.  The RICA girl is surfer chic meets bohemian gypsy goddess.

Owner, Erica Alexander, brings you this style from her own experiences growing up in La Jolla and her time spent living and working in fashion and retail in LA and Manhattan Beach. As an ambitious working girl, fashionista, entrepreneur, world traveler, avid snow boarder, beach lover, and most importantly mom of 2 boys and new baby girl, she brings what she believes to be all aspects of Cali style to RICA. She loves to dress girls who embody this persona.

Erica recognized a need for contemporary, beach chic fashion in La Jolla, so she came back after getting her MBA to pursue her dream of opening a boutique. She aims to bring you both local and international labels that offer quality and style at a great value. She is influenced by all the beauty and talent that California and the world has to offer.

For more information come visit us at the boutique!  

Don't forget to FOLLOW US ON INSTAGRAM @shopRICA


RICA boutique
7944 Girard Avenue
La Jolla, California 92037